Jeans with an anti-Christian logo are apparently all the rage in Sweden. Cheap Monday Jeans, which sell for $50 U.S., sport a skull with a cross turned upside down on its forehead. While some may be tempted to laugh this off as another Christian “hissy fit” (like the anti-Abercrombie campaign), the logo’s designer is quite forthcoming with his intentions in the Cheap Monday design: “It is an active statement against Christianity,” Bjorn Atldax told the Associated Press. “I’m not a Satanist myself, but I have a great dislike for organized religion.”
However, most Swedes, including the Swedish Lutheran Church, are shrugging off the controversy as a marketing ploy. There are plans to export Cheap Monday jeans to the rest of Europe and the United States.